Flow focus
Balance inside review
Check available balance before entering UPI PIN.
UPI CASE STUDY | MOBILE UX | ACCESSIBILITY
EasyPay Mode: a simplified UPI payment flow for elderly vendors.
This case study redesigns the send-money journey to reduce confusion at high-risk moments. The flow prioritizes readability, reassurance, and safer payment confirmation before UPI PIN entry.
Risk control
Recipient + amount repeat
Critical details are repeated before irreversible steps.
Accessibility
Large text and touch targets
Readable content and larger controls reduce mistaps.
01 | WHY THIS PROJECT
Why this project was selected
Improving UPI payment flow for elderly vendors scored highly for research availability, practical scope, real India relevance, and internship-level execution feasibility.
16/18 score
Project selection matrix result from the research package.
3/3 research depth
Strong public evidence from app reviews, Reddit complaints, and fintech articles.
3/3 scope control
Core flow can be constrained to home, recipient, amount, review, PIN, success.
3/3 execution speed
Achievable in a focused 10-day case-study sprint.
02 | EXISTING FLOW AUDIT
Baseline: BHIM UPI send-money flow
Existing UPI flows often optimize for feature density and speed, but elderly users need stronger clarity at payment-critical moments.
Home dashboardSend optionsSelect recipientAmount entryReviewUPI PINSuccess
Audit pain points
- Cluttered home dashboard and small text hierarchy.
- Balance check separated from review moment.
- Jargon-heavy labels increase cognitive effort.
- UPI PIN step feels abrupt for low-confidence users.
Problem statement
Elderly vendors struggle to send money confidently because they cannot quickly verify recipient, amount, balance, and PIN purpose in one calm flow.
03 | RESEARCH EVIDENCE
Pain points from secondary research
"I check the name again and again because I am scared of wrong transfer."
"Too many options on home. I only want send money and balance."
"PIN and OTP prompts are confusing when I am in a hurry."
"On failure screens I cannot tell if amount was debited or not."
Pain pointSourceSeverity
Interface clutter and weak hierarchyPublic app complaintsHigh
Balance check disconnected from payment reviewCommunity feedbackHigh
Forced beneficiary save in one-time useForum threadsMedium
Limited reassurance and help patternsFintech accessibility articlesHigh
04 | BEFORE VS AFTER
From stressful transaction to guided payment path
Before
Feature-heavy payment flow
- High visual noise at entry points.
- Critical checks scattered across screens.
- Low reassurance before PIN authorization.
After
EasyPay Mode guided flow
- One focused task path.
- Balance and confirmation in review step.
- Deliberate final confirmation before payment.
05 | HEURISTIC EVALUATION
Nielsen heuristic issues addressed
Error prevention
Weak review guidance increased wrong-payment anxiety.
Recognition over recall
Icon-heavy navigation required memory instead of clarity.
Help and documentation
Low-visibility support made high-risk moments harder.
System status
Failure and progress states needed clearer copy.
Real-world language
Technical terms needed simpler phrasing.
User control
One-time payment behavior needed cleaner controls.
06 | SOLUTION
EasyPay Mode design strategy
What changed
- Larger typography and 44px+ controls.
- In-flow balance check before PIN.
- Recipient and amount repeated before confirmation.
- Plain-language reassurance and visible help.
Why it works
The redesign reduces cognitive load, supports confidence, and prevents avoidable mistakes during high-stakes transaction moments.
07 | DESIGN SYSTEM DECISIONS
Prototype design language
Typography
Noto Sans first, with scalable hierarchy for titles, amount displays, and helper text.
Spacing and touch
20px gutters, consistent vertical rhythm, and 44px+ touch targets for safer interaction.
Color choices
Prototype keeps trust-oriented green with clear warning and error accents for fintech clarity.
08 | FINAL SCREENS
High-fidelity flow delivered
Home
Focused send-money entry with visible balance.
Recipient
Clear recipient selection using familiar language.
Amount
Large keypad and readable amount confirmation.
Review
Recipient, amount, account, and balance in one place.
UPI PIN
Reassurance copy and deliberate confirm action.
Success
Readable receipt with transaction details.
NEXT STEP